The Gullibility Project

Gullibility = credulousness: tendency to believe too readily and therefore to be easily deceived.

Pawn = a person used by another to gain an end (Also known as a sucker or a chump).

The Gullibility Project is a research study into why Pawns tend to believe too readily and therefore to be deceived. The psychology of behavior is a popular area of inquiry. Studies of attitudes, beliefs, trust, regret, sexual orientation, and persuasion, etc., are common. This is an investigation into the motives for responding as a pawn.

You may join the Gullibility Club.

You can be a participant by printing this page, filling it out, and sending it in with a donation of $5.00.

About the Gullibility Project

This study is facilitated by Sidney J. Levy, Ph.D. Dr. Levy is the Coca-Cola Distinguished Professor of Marketing at the Eller College of Management of the University of Arizona.

For more information please visit Dr. Levy's webpage at drsidneyjlevy.com.

To fill out the form, check all the boxes for the statements you agree with.

I want to be a Pawn in the Gullibility Project.
I want to be a Pawn because (check all that apply to you):
I am gullibleI am curiousI am lonesome
I am trustingI am ignorantI support researchers
I want to belongI want to pleaseI want the report
I am boredI am optimisticI think it’s a joke
I might be luckyI think it’s worth $5
I do not want to be a Pawn in the Gullibility Project.
I do not want to be a Pawn because:
I am not gullibleI am skepticalI’ve been deceived
I see through thisI am not lucky
BUT:
I support researchersI support researchers

You can be a participant by printing this page, filling it out, and sending it in with a donation of $5.00.

If you participate, you will become a member of The Gullibility Club and receive a copy of the research report when the project is completed.


PRINT AND FILL OUT THE FORM. SEND IT WITH A DONATION OF $5. 00 TO:

THE GULLIBILITY PROJECT
P.O. BOX 210108
TUCSON, AZ 85721